Public Relations for the Creative World.

PR Services, Media and Stakeholder Relations and Strategic Consulting for art institutions, cultural destinations and creative brands.

Your Story, Elevated

Behind every masterpiece, every brushstroke, and every exhibition, there is a story waiting to be told. At Art Insider PR, we believe that the narrative is just as vital as the medium. While the art world can often feel exclusive or inaccessible, our mission is simple: to be the passionate advocates the creative community deserves.

Stripping Away the Noise

In an era of digital saturation and fleeting trends, the "business" of art can often overshadow the art itself. We strip away the complex jargon and the chaotic noise of the PR industry to return the focus to what truly matters—your craft. We don't believe in one-size-fits-all campaigns; we believe in bespoke strategies that respect the integrity of your work while ensuring it doesn't go unnoticed.

From Insider Knowledge to "Outsider" Impact

The "Insider" in our name reflects our deep-rooted understanding of the industry’s inner workings—the gatekeepers, the galleries, and the curators. But true success happens when that insider expertise is used to create "outsider" impact. We bridge this gap by:

Traditional Media Relations: Securing placements in prestigious publications that build long-term legacy.
Modern Digital Strategy: Leveraging social storytelling and targeted digital footprints to meet the new generation of audience, collectors and art lovers.
Audience Curation: Helping you find the specific people who don't just "see" your work, but connect with it.

Your Next Chapter

Whether you are an emerging artist preparing for your first solo show or an established gallery looking to redefine your digital presence, we are here to amplify your voice. We aren't just your PR team; we are the stewards of your credibility.

Find out more Our Services and FAQs.

Our Process: From Vision to Visibility

A collaborative approach in four distinct phases.

It begins with a conversation—whether at a fair, in the studio, or in an informal online meeting. We dive deep into your creative practice, your upcoming projects, and your long-term ambitions. We don’t just look at what you’re doing now; we look at where you want to be in five years
Using our proprietary Art Insider Calendar and market insights, we analyze your current positioning. We identify key stakeholders, potential media partners, and the specific "hooks" that will make your narrative stand out in a crowded cultural landscape.
We move from ideas to a concrete roadmap. This includes a tailored PR plan, a content marketing strategy, and a stakeholder engagement list. We define the "who, when, and how," ensuring every activity is timed for maximum impact and respects your budget.
Strategy becomes action. We manage the press outreach, coordinate events, and steward your stakeholder relationships. Throughout the process, we provide transparent reporting and analytics, refining the strategy in real-time to ensure your objectives are not just met, but exceeded.

About us.

About Art Insider PR Art Insider PR is a boutique communications agency specialising in the international art world and creative sectors. We partner with a diverse portfolio of clients, including foundations, museums, art biennials, and festivals, as well as independent designers and artists as well as high-level creative initiatives supported by the European Union and Creative Europe.

We offer specialised expertise in media relations, stakeholder engagement, and strategic consulting. Our distinguished client list reflects a commitment to contemporary culture and cross-disciplinary innovation, featuring institutions such as the Helsinki Biennial, Louisiana Museum of Modern Art, Malmö Konsthall, and The Wanås Foundation, alongside acclaimed artists like Sophie Tottie, Miguel Andrade Valdez and David Elia. Based in Scandinavia, we operate globally through an extensive network of international media and industry partners.

The Founder Art Insider PR was founded by Sofia Bertilsson, a communications professional with over 25 years of experience in the international art market and as an editor and writer. A specialist in contemporary art and cultural strategy, Sofia has a proven track record of bridging the gap between creative industries and public audiences. She is a member of ICRA, a board member of the Lennart and Margareta Rodhe Foundation, and has served as a VIP representative for ARCOmadrid and ARCOlisboa.