Public Relations for the Creative World.

Strategic Advisory, Stakeholder Relations & Specialised Content Production for Contemporary Art and Culture.

Your Narrative, Articulated

Behind every collection, exhibition, and artistic practice lies a narrative that demands framing. At Art Insider PR, we move beyond conventional publicity. We provide high-level strategic advisory, nurture institutional relationships, and write scholarly texts that position creative practices at the center of contemporary cultural discourse.

Stripping Away the Noise

In an era of superficial trends and digital saturation, true impact requires clarity and institutional depth. We strip away generic marketing tactics to focus on what endures: strategic positioning, stakeholder trust, and museum-grade text production. We don't deliver one-size-fits-all campaigns; we build bespoke frameworks that respect the integrity of your work.

From Insider Knowledge to "Outsider" Impact

The "Insider" in our name reflects 25+ years of navigating the international art world’s inner workings—from major museums and biennials to foundations and leading galleries. We leverage this deep expertise across three primary pillars:

Stakeholder & Ecosystem Relations: Mapping and nurturing strategic alliances across public institutions, private funders, and international cultural networks.
Strategic Consulting: Guiding leadership teams, galleries, and independent artists through critical inflection points, launches, and practice development.
Specialised Content Production: Authoring exhibition texts, wall labels, monograph essays, and catalog entries that translate complex creative visions with intellectual rigor.

Your Next Chapter

Whether you are an institution preparing for a major biennial, a gallery navigating a strategic launch, or an artist seeking scholarly advice for an upcoming monograph, we provide the advisory depth and precision your work demands. We act not merely as external advisors, but as strategic stewards of your credibility.

Find out more Our Services and FAQs.

Our Process: From Vision to Visibility

A collaborative approach in four distinct phases.

We evaluate your organizational or artistic goals to establish a clear strategic baseline.
Using our proprietary Art Insider Calendar and market insights, we analyze your current positioning. We identify key stakeholders, map your institutional ecosystem and conduct deep research for texts and positioning.
We develop tailored advisory roadmaps or draft specialised exhibition or monograph texts.
Depending on the commission, we steward stakeholder connections or deliver finalised texts tailored for institutional presentation. Throughout the process, we provide transparent reporting refining the strategy in real-time to ensure your objectives are not just met, but exceeded.

About us.

Art Insider PR is a Scandinavia-based boutique advisory operating internationally. We partner with a select portfolio of client institutions, biennials, foundations, and artists—including the Helsinki Biennial, Louisiana Museum of Modern Art, Bonniers Konsthall, Malmö Konsthall, The Wanås Foundation, and Creative Europe initiatives such as DIS and STARTS.

Founded by Sofia Bertilsson, a contemporary art specialist and communications strategist with over 25 years of international art world and destination experience. Combining strategic rigour with deep cultural insight, Sofia is a member of ICRA, a board member of the Lennart and Margareta Rodhe Foundation, a former VIP link for ARCOmadrid and ARCOlisboa, and a former member of the Creative Board Region Skåne.