How can digital arts organisations bring in a business mindset while maintaining artistic integrity as major producers of digital art? DI/S - Digital Inter/Section, a multiyear project supported by Creative Europe,  has released four case studies of new business models for digital arts organisations and the creative sector. A key takeaway from the Prague case study include is that by targeting both mass and niche audiences, Signal Festival can secure long-term growth while maintaining artistic integrity and developing visitor experiences - thus putting audience perspective and artistic integrity at the center.